Published August 12, 2003
by Free Press .
Written in English
|The Physical Object|
|Number of Pages||288|
Building Global Biobrands book. Read reviews from world’s largest community for readers. The marketing strategist authors of this title combine their exp /5(16). Access a free summary of Building Global Biobrands, by Philip Kotler et al. other business, leadership and nonfiction books on getAbstract.6/10(). Bernard Poussot President, Wyeth Pharmaceuticals "Building Global Biobrands" tells the fascinating story of the biosector, its promises, and its daunting challenges. Global by necessity, biobrands require unprecedented resources and approaches to emerge and last. A must-read for anyone who wants to understand the Biotech Century. G. Building Global Biobrands is a snapshot of a group of companies written at a time when the biotech industry was coalescing into a recognizable market sector. Today. () it should be read more for its historical perspective than as a useful or insightful "how-to" guide/5.
The chapters on building and sustaining biobrands are the centerpiece of this indispensable book. Simon and Kotler present a powerful framework that will enable any manager to redefine and transform traditional models into a new branding paradigm: the global "targeted" model as an alternative to the global "mass market" model. Cumpără cartea Building Global Biobrands de Francoise Simon la prețul de lei, cu livrare prin curier oriunde în România. Leading biotechnology strategist, Françoise Simon, teams up with distinguished marketing professor and author, Philip Kotler, in Building Global Biobrands to demonstrate how to innovate with bionetworks, win customers with biobrands and create sustainable advantage worldwide. So if you’re a biotech marketer, this book is for you. Seeing the world through the eyes of a person from another group is a potent process for shifting perspective and gaining multicultural people skills. " an informative, comprehensive, and practical book. It is easy to read and is a must for everyone who is seriously interested in learning about and working more effectively with diverse.
The Paperback of the Building Global Biobrands: Taking Biotechnology to Market by Francoise Simon, Philip Kotler | at Barnes & Noble. FREE Shipping on Due to Brand: Free Press. Building Global Biobrands Book Summary: Addressing the growing biotech market, two renowned marketing strategists provide groundbreaking, global strategies for combining bioscience with information technology to create powerful new business models that will infuse companies with innovative biotech networks. 10, first printing. Get this from a library! Building global biobrands: taking biotechnology to market. [Françoise Simon; Philip Kotler] -- Two foremost marketing strategists combine their expertise in the first ever book to offer cutting-edge global strategies for marketing biotechnology. 20 charts & graphs. Building Global Biobrands: Taking Biotechnology to Market: This book from two professors and marketing strategists has won praise for its .